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How did the Bureau begin? · Corvallis Tourism began as The Corvallis Convention & Visitors Bureau as part of the Corvallis Area Chamber of Commerce in January, 1982. · It separated from the Chamber and became an independent organization in September, 1997.
What is the Mission of Corvallis Tourism? "The mission of Corvallis Tourism is to actively promote Corvallis as a destination for visitors and conventions." What Kind of Organization is the Bureau? The Bureau is a nonprofit 5O1 (C6) tourism development organization which contracts with the City of Corvallis to develop long term tourism growth compatible with the Corvallis lifestyle. The Bureau is a membership organization representing components of the visitor industry including:
What is the Structure of the Bureau’s Management?
Governance of Corvallis Tourism is by a volunteer Board of Directors, and an Executive Director who is the CEO and reports to the full Board. The Executive Director is responsible for the day to day operations, marketing planning, and implementation of Bureau marketing programs. How is the Bureau Funded? The Bureau submits an annual marketing plan to the City as a condition for receipt of a portion of the transient occupancy tax revenues paid by guests staying in our lodging facilities. The lodging community and the City agreed that Transient Occupancy Tax would be reinvested into marketing the City and thereby creating more tourism (and hence more tax). Part of the tax also helps support other Corvallis services. Therefore, Corvallis Tourism assists in the production of a tax that helps maintain the quality lifestyle of Corvallis. Other funding sources may include:
· Commissions obtained from conventions and sports groups · Conference Reservation System · Corvallis promotional items sold in the Visitors Center · Web-site advertising · Cooperative ventures with tourism partners Who are the Bureau’s Partners? Corvallis Tourism forms a cooperative with other Corvallis and State organizations such as: · The Corvallis Lodging Association · The Convention facilities · Local catering companies · The Festivals and Events Committee · The Restaurant Association · The Downtown Corvallis Association · Oregon State University Athletic Department · The Economic Development Partnership · The Oregon Tourism Commission · The Willamette Valley Visitors Association This partnering provides cooperative marketing efforts that increase the reach of the Bureau’s campaigns. The Bureau reserves the right at all times not to work with any organization which it feels does not represent the best interest of the city or the tourism community. What is the Operating Structure of Corvallis Tourism? Corvallis Tourism has four divisions to its organizational structure:
Convention and Sports Group sales and servicing focuses on bringing large groups of people into town for multiple day conferences or sporting events. Activities to accomplish convention and sports group sales involve: · Prospecting · Sales calls · Sales missions · Direct mail campaigns · Data base management · Site inspections · Bid proposals · Bid presentations Convention and Sports Group Servicing: Once a convention or sports group is booked, Corvallis Tourism may be asked to: · Act as the housing authority to handle all lodging reservations and establish rooming lists · Assist with transportation · Provide information packets for attendees · Register the attendees when they arrive · Act as tour guides and arrange for event planning · Provide welcome signs · Provide publicity and public relations support Leisure tourism marketing promotes Corvallis as a destination or a stopover for people on vacation. Leisure marketing involves: · Advertising in travel publications · Public relations to obtain free editorial from travel writers · Responding to inquiries from these advertisements and articles by: · Producing an annual Destination Guide and other information designed to promote Corvallis and Benton County · Data base management to store the inquiries for use by our tourism partners in direct mail campaigns.
Visitor Information Services provides information once visitors reach Corvallis to assist them getting around town. This includes: · Operating a Visitor Center presently handling over 17,000 visitors annually · Obtaining, cataloging, distributing and displaying tourist information throughout the City · Staffing the Visitor Center with knowledgeable, courteous and helpful people · Producing event table tent cards for local restaurants (changed every two months) · Providing a FAST FAX with updated City information for hotel/motel guests · Providing an on-line Calendar of Events for the City and a convention calendar for lodging properties. Research and Industry Information: Corvallis Tourism is a member of the Tourism Travel & Research Association, the Travel Industry of America. The Bureau assists its partners by providing: · Monthly citywide occupancy and average daily rates statistics and comparisons to last year. (No individual lodging occupancy is ever divulged nor are individual occupancy records maintained.) · Conversion studies to ascertain the effectiveness of the Bureau’s advertising program · Analysis when occupancies fall below expectations · Visitors Geographical Analysis · Purpose for Visit Analysis · A library of research and marketing information available on loan to its partners · Marketing seminars and other educational opportunities for its members.
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Copyright ©2003-2007 Corvallis Tourism, All Rights Reserved. |  |